The company used data from the 2,000-2,500 auto insurance quotes requests it receives daily to identify which cars are the most in demand. “Seventy-two percent of the quotes that are requested from Hagerty come from Gen X and Millennials,” said Brian Rabold, vice president of valuation services for Hagerty. “Their tastes and interests are really driving the market now, including what’s considered popular and which vehicles grow or decline in value.”
Hagerty CEO McKeel Hagerty says the Bull Market List represents cars that are exciting, fun to drive, and capture the imagination, but that buyers “also want something that’s a good investment.”
As more and more young people enter the market, the cars of their youth are the ones rising fastest in value. Over the last three years, the 1990–2001 Lamborghini Diablo has gained 45 percent in value, the 1993–2002 Pontiac Firebird Firehawk 31 percent, and the 1994–1998 Toyota Supra Turbo 31 percent as well.
“If any of these cars interest you,” Hagerty says of the cars on the Bull Market list, “our recommendation is to jump on them now.”
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