Chevrolet-Geneva-2013

The Chevrolet brand will be withdrawn from mainstream sale in Europe in 2016 as GM focuses on the Vauxhall and Opel brands.

This is due to a “challenging business model and the difficult economic situation in Europe,” said the firm.

Chevrolet will now work with dealers to help manage the withdrawal, while also honouring warranty, parts and services for Chevrolet customers.

The brand will remain on sale until the end of 2015.

Premium brand Cadillac will, however, remain in Europe, with plans for an enhanced and expanded dealer network over the next three years.

“Europe is a key region for GM that will benefit from a stronger Opel and Vauxhall and further emphasis on Cadillac,” said GM chairman and CEO Dan Akerson.

He described it as a win-win: “It’s especially positive for car buyers throughout Europe, who will be able to purchase vehicles from well-defined, vibrant GM brands.”

Chevrolet Europe president and MD Thomas Sedran said: “Our customers can rest assured that we will continue to provide warranty, parts and services for their Chevrolet vehicles, and for vehicles purchased between now and the end of 2015.

“We want to thank our customers and dealers for their loyalty to the Chevrolet brand here in Europe.”

Chevrolet, the world’s fourth-largest car brand, will now focus investments on areas “where the opportunity for growth is greatest”.

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