Premium brand wannabe DS Automobiles will give its credentials a serious lift at the Geneva Motor Show next week when it reveals a radical supercar concept called DS E-TENSE.
As the name suggests, it’s an all-electric supercar, using a 402hp engine that boasts a claimed range of over 190 miles. Despite weighing 1,800kg, 0-62mph takes 4.5 seconds, and it has a top speed of 155mph.
Why so sporty and why all-electric? Because DS is keep to capitalise on its status as a Formula E World Championship competitor. But being an EV isn’t the really big deal about the DS E-TENSE – how it looks is…
In pictures: DS E-TENSE
It’s the styling that’s set to stun at Geneva: this is like no DS we’ve ever seen, and may just provide clues as to how a large 4.7-metre super-GT range-topper could help the brand move away from its Citroen-based roots.
So many aspects stand out: the jewel-like front end with its aggressive face and radical air intakes, the voluminous curves front and rear, the side profile that has more than a hint of Audi R8 about it (no bad thing, DS will probably reckon).
The rear is equally exaggerated yet the couple roofline is beautifully balanced: a large, sporty GT that, for the first time with DS, genuinely has luxo-premium credentials.
It’s packed with cool details: like the original 1955 DS, the rear indicators are set into the roof. The LED running lights look like beaded stitching. And those amazing tail lamps apparently set the template for future production DS.
We haven’t yet seen the interior, but DS says it’s French-tastic and took 800 hours to design, test and build. It’s packed with cold steel, DS’ watchstrap design on the upholstery and, bizarrely, a tulip-shaped steering wheel.
There are also goodies from other French luxury brands whose circles DS Automobiles wishes to join: a watch by BRM Chronograpers, a stereo system by Focal and a helmet harness by Moynat.