Bugatti will show a new concept car at the 2015 Frankfurt Motor Show next month – and although it may not be production-intent, it is still a significant one.
The Vision Gran Turismo ‘virtual concept car’ has been created for the PlayStation Gran Turismo franchise, and is the brand’s first concept car since the much-unloved 2009 Galibier.
It’s issued a first teaser of the new car, showing one of the car’s radically-shaped NACA air intake ducts. This suggests the car will be painted in classic Bugatti blue, which sounds a good start to us.
Officially, the firm’s admitting the new car “gives an outlook of the brand’s new design language” and President Wolfgang Dürheimer is hinting that it may signal the start of the Bugatti brand becoming (a little) more accessible.
“Bugatti is the world’s most exclusive super sports car brand and Bugatti cars are only available to an extremely small group of automobile connoisseurs,” said Dürheimer.
“At the same time Bugatti is admired and loved by countless people throughout the world. We highly appreciate this enthusiasm.
“For Bugatti, cooperation with Polyphony Digital [creators of Gran Turismo] is the perfect opportunity to make the brand accessible to a large number of people of all generations.
“This is a project for our fans.”
The firm has now completed sales of the mighty Veyron, of which a mere 450 were built across a decade-long timespan. Even at seven-figure pricetags, it’s hardly fully exploiting an ultra-desirable brand: the move into Gran Turismo suggests Dürheimer perhaps wants to change this approach, albeit without losing the exclusivity of the cars.
Bugatti’s new design language
The Vision Gran Turismo car is no mad flight of fantasy either, said Bugatti design chief Achim Anscheidt.
The concept car will, he said, present “the new form and design language” of Bugatti. The brand’s DNA has, he said, reached the next stage in its evolution and this is our first look.
“We had the clear goal of developing a vehicle which could also be driven on a real race circuit if it left the virtual world.
“‘Bugatti Vision Gran Turismo’ stands for authenticity.”
It’ll still be far out, he said – exaggerated and extremely performance-orientated, he’s calling it.
“Even so, the progressive design language will give an impressive demonstration of the path to be taken by Bugatti design over the next few years.”
All eyes on the 2015 Frankfurt Motor Show for more: do we already have a potential concept car star of the show?