Hyundai N, the firm’s performance sub-brand rival to Nissan Nismo and SEAT Cupra, will make its world debut at the 2015 Frankfurt Motor Show next month – on a radical supercar concept.
The brand will feature on a concept created for the Gran Turismo franchise, called Hyundai N 2025 Vision Gran Turismo: yes, Hyundai’s using its opportunity of becoming the latest maker to roll out a Gran Turismo ‘vision’ car as the chance to launch its new performance car division.
The extra publicity from the younger audience it’s targeted with appealing to thus comes for free. Clever Hyundai.
Hyundai will also show a mid-engine concept car called RM15 that will show “how the Hyundai N driver-focused technologies could come into production”.
Curiously, this appears to be a mid-engined version of the Hyundai Veloster, a car that’s long since been withdrawn from the UK due to slow sales. Could Hyundai possibly be planning a Renault Clio V6-style low-volume special..?
We also wonder if the 300hp 2.0-litre engine it uses is a preview to the motor we’ll perhaps see in a Hyundai i30 N hot hatch rival to the Honda Civic Type-R.
N “capitalises on Hyundai Motor’s fast-growing strength and signifies the pace of change within the brand,” says the firm.
It’s all about “matching the company’s ambition to challenge perceptions by making real and emotional connections with customers”.
All will be revealed about Hyundai’s first-ever performance sub-brand at the 2015 Frankfurt Motor Show on 15 September.