Ford has Waze to make drivers happy

Ford teams up with Waze up to bring the world's largest community-based traffic and navigation app to its Sync 3-equipped vehicles

Waze on Ford Sync AppLink

If your Ford-driving colleague is looking a little smug today, it’s probably because Waze can now be projected directly onto the screen of a Sync 3-equipped vehicle. And as millions of drivers will testify, Waze is pretty neat.

The news broke at the Consumer Electronics Show (CES) in January, when Waze annouced its first official in-vehicle integration for iOS users. From today, Waze users can simply plug their iPhone into a Ford with Sync 3 and control the app through voice command.

This provides access to many features above and beyond the basic navigation system, including finding efficient traffic routes, locating cheaper fuel prices and reporting road accidents. Waze claims to have 100 million users, making it the largest community-based traffic and navigation app in the world.

Don Butler, executive director, connected vehicle platform and product at Ford, said: “Our goal is to make it as easy as possible for people to access the smartphone features, apps and services they care about most in the car, without having to pick up their device. With Waze, our customers get the benefits they’re accustomed to with the added luxury of experiencing them on a bigger screen.”

Jens Baron, product lead, in-car applications at Waze, was equally enthusiastic, adding: “We’re excited drivers of Ford Sync 3-enabled vehicles will now be able to use Waze for iOS right from their dashboard, getting access to features like planned drives, alternative routes, talk to Waze voice commands and more.

“They’ll also benefit from the best routes and most accurate ETAs, thanks to our global community of drivers on the go who update the map in real-time – helping our mission to one day eliminate traffic.”

More brands to find Waze

To access Waze on AppLink, you’ll need Sync 3 software version 3.0 or greater installed in your Ford vehicle. You’ll also require iOS 11.3 and the Waze app downloaded on your iPhone.

If you love Waze but you don’t drive a Ford, fear not, because the company is promising to “provide a seamless Waze in-car experience to lots more brands in the future”. In the meantime you’ll have to get used to the smug look on the faces of your Ford-owning colleagues.

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Gavin Braithwaite-Smith
Writer with a penchant for #FrenchTat. Also doing a passable impression of Cousin Eddie in an Italian-German beige motorhome.


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