Ten distinctive trailers bearing large elephants are taking to Britain’s roads as part of Ford’s transport fleet. Why? To raise awareness for the ‘Time to Change’ mental health campaign.
Rolling out today, 7 February, for national Time to Talk Day, Ford has also backed the movement to help end mental health discrimination with a public awareness film.
The film first aired in 2018 and promotes vehicles as ‘safe spaces’ to talk: a Ford survey showed that two in three people say they are more comfortable talking about tricky issues when in a car or van.
Research shows one in four people in the UK experience mental health problems and young men are a particularly vulnerable demographic. Just 34 percent say they would openly talk about their feelings; 31 percent admit they would be embarrassed to seek help for a mental health problem.
“As the market-leading car and van brand in the UK, Ford is an important part of society,” said Ford of Britain MD Andy Barratt.
“We want to use that relationship to reach as many people as possible and encourage them to talk about mental health.”
Director of Time to Change, Jo Loughran, said that we have come a long way in recent years “but still too many people with mental health problems are made to feel isolated, worthless and ashamed.
“Time to Talk Day is an opportunity to break down barriers and have real and meaningful conversations about mental health.” The Ford film, she said, is designed to show that “talking about mental health doesn’t have to be the elephant in the room”.
For more information about the Time to Change campaign, check out its website – and look out for the Ford trailers on the road in the next weeks and months.