Ford will launch a new budget global version of the Ka city car in 2015 – and it will come as a five-door for the first time.
The new Ka, previewed by the firm in Ka Concept guise this week, will be a One Ford global car and will be refocused as a lower-priced ‘value’ car. It will be focused more on emerging markets than the current model.
Ford says it will seat five and feature ‘big car’ technology such as MyFord Dock, Ford SYNC, voice control and AppLink. “Consumers increasingly expect to seamlessly transfer their mobile devices from home, to car, to workplace, and the Ka Concept shows how technology enabling them to do just that, will be extended to an attainable small car,” said Ford of Europe VP Stephen Odell.
Thought to be based on a cheap-to-build version of an old Fiesta platform, the new Ka will be based around rugged, routine mechanicals with ease of use and simple maintenance as key draws, rather than high-tech sophistication.
The current Ka starts from £8,795: Ford will want to pitch this one much lower, possibly from around the £7,000 mark.
Since the original Ka was launched back in 1996, Ford has sold more than 1.8 million models over two generations.
And why is the Ford Ka Concept more significant than first appearances suggest? Because the firm believes the city car segment will grow 35% from 4 million units last year to 6.2 million units by 2017.
Ford wants a hearty slice of that market…