Ford has revealed its all-new Edge large SUV range-topper, which it confirmed will go on sale in Europe for the first time in 2015.
The new Ford Edge, a blue oval alternative to models such as the Volkswagen Touareg and BMW X3, will sit above the rightly popular Kuga and mediocre Ecosport to give a full line of European blue oval SUVs for the first time.
So why now, given its previous unsuccessful foray into the large SUV sector with the dreary Explorer? Because European SUV sales are up from 10% in 2008 to 21% last year, that’s why: it’s a fast-growing market.
“Over the past few years we have seen a dramatic shift among customers from cars to SUVs around the world. The time is right for a larger, more upscale SUV at the top of our European line-up,” Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe
The Edge has been sold in North America since 2007 and achieved record sales last year; this new one is a ground-up redesign, says Ford, as a ‘One Ford’ world car. “We are leveraging our One Ford portfolio to offer a broader range of products to our customers in Europe,” said Stephen Odell, president, Ford of EMEA.
Ford Edge ‘a premium rival’
It will be a five-seater and be roomier than many larger, pricier SUV rivals, Roelant de Waard said. “The styling and suite of comfort, convenience and safety technologies in Edge rival the premium offerings in Europe.”
Pleasingly, although it originates from the US, Ford’s offering it in Europe with a choice of two diesels. The 180hp 2.0-litre TDCi produces 149g/km CO2, and there’s a 210hp version that emits 159g/km CO2 (plus 331lb ft of torque). The former has s six-speed manual, the latter is a six-speed auto with paddleshifts. Both will feature intelligent all-wheel drive.
It’s packed with gadgets, as the firm aims to give it a high-tech feel to stand out alongside premium rivals. Key features include:
- Adaptive Steering
- Active Noise Cancellation
- Front Split View Camera
- Hands-free tailgate
- In-car connectivity and voice control
- Inflatable rear seatbelts
- Active City Stop
- Heated and cooled front seats
- Heated steering wheel
Ford hasn’t revealed any prices or other details yet, only confirming that it’ll go on sale in the US in early 2015, following in Europe later. List prices are expected to start from upwards of £32,500.