The Intelligent Speed Limiter gadget knows the legal limit for every road the car is driven on, using data from the sat nav and a camera that reads road signs ahead.
This will then electronically limit the car to that speed.
Ford says it will be a particular boon when driving on roads with constantly changing speed limits, and also on roads the driver is unfamiliar with – both in the UK and abroad.
The tech is a further development of Ford’s driver-controlled speed limiter. The automatic tech does the work for them, using the extra information about speed limits stored within.
“Drivers are not always conscious of speeding and sometimes only becoming aware they were going too fast when they receive a fine in the mail or are pulled over by law enforcement,” said Stefan Kappes, active safety supervisor, Ford of Europe.
“Intelligent Speed Limiter can remove one of the stresses of driving, helping ensure customers remain within the legal speed limit.”
The system is, however, not a default auto speed limiter: drivers can choose whether to have it functioning or not, so it can be overridden should they choose to…