Auto Trader has launched Britain’s first contactless car vending machine. Yes, a car vending machine, through which you can buy a car with contactless payment on your phone.
The machine is located at Spitalfields Market in London.
It is, of course, a bespoke machine, one that allows purchases of up to £21,000. The car comes ‘pre-haggled’. There’s no negotiating on price, because the discounts have already been factored in.
This is all on-message for Auto Trader: the new and used car marketplace aims to encourage “buy and go” simplicity, confident in the price you’ve found through its service.
The stunt is in response to research that suggests that Brits find the process of buying a car burdensome and unappealing.
The machine took three months to design and build, by a team of six engineers. There’s even a key release and door release function.
A modern way of buying a car should put you in a modern car, shouldn’t it? Hence the vehicle on offer is the Renault Zoe. That ‘pre-haggled’ price is £16,000, taking into account the significant discounts buyers can find via Auto Trader.
The Zoe is one of the most-searched-for electric cars in the country, reveal Auto Trader search figures.
“Today we’re showcasing a real-life version on what can be found on Auto Trader; brand new cars at transparent pre-haggled prices that you can drive away today,” said a spokesman from Auto Trader.
“The only difference is that this Renault Zoe can be purchased at the touch of a card, testing London car buyers’ appetite for electric cars as well as a more instant purchasing future.”