This Christmas Eve, it isn’t just Santa who will be dropping in on residents of central London. Fiat is deploying a fleet of elves* armed with scissors, wrapping paper, sticky tape and gift tags for those who have left the wrapping to the last minute.
Four Fiat 500s will be jostling for position with the dads making an eleventh-hour visit to the 24-hour garage for some late pressie inspiration and the pizza delivery guys in search of festive tips.
Members of the public who are caught short of wrapping paper or Sellotape (other brands are available) will be able to call on the free 500 Little Helper service by using the #WrappedbyFiat on Twitter and Instagram.
Fiat will despatch a ‘crack team of gift-wrap-wielding helper elves’ to the door, but the service is restricted to zones 1 and 2 in central London. Are you 100 percent sure they’re proper elves, Fiat, or do you sit on a throne of lies?
Should Londoners expect someone more akin to Buddy the Elf?
Son of a nutcracker!
Andrea Lo Presti, Fiat marketing director, said: “The Fiat 500 is a car that spreads cheer and happiness everywhere it goes, so it’s fitting that it should be there for you to ensure your Christmas celebrations go without a glitch.”
Yeah, sure, but as every son of a nutcracker knows, the best way to spread Christmas cheer, is singing loud for all to hear. Still, a Fiat 500 loaded with Sellotape and gift tags is a close second to singing. Unless the Fiat ‘elf’ turns up singing, in which case this is like all of your Christmas dreams coming true at once.
All hashtag requests will be monitored and processed from 5pm to 10.30pm on Christmas Eve, but a request is no guarantee that a delivery will take place.
Those who find themselves wrapped up in a crisis need to use the #WrappedbyFiat hashtag and state ‘Help me!’ on Twitter and Instagram. A postcode is required.
We suspect Fiat won’t want to hear from you if you’ve forgotten to buy the cranberry sauce, failed to buy the sherry for Aunt Flo or you’re looking for a lift back from the nightclub.