Ever wondered how much effort goes into moving cars around in a tightly-packed central London supercar dealership? HR Owen’s Ferrari Atelier showroom has released these pictures showing the mammoth task of replacing a 488 GTB with a 2015 Ferrari F1 Car – at a total cost of £8,000.
The showroom, which is located in the Berkeley Hotel in London’s Knightsbridge, doesn’t have a door big enough to accommodate a car – with a pane of glass having to be removed to allow cars to be taken in or out.
The latest car change happened last night, taking two hours, a specialist lorry and cranes to lift the vehicles in and out of the showroom.
HR Owen’s Ferrari brand director, James Champion, explained: “Getting a car into the HR Owen Ferrari Atelier is highly complex, and the fact that we were dealing with a very valuable F1 car made it an even more delicate process this time around. It is really special to have such a rare car so soon after the end of the season in which it competed, and it is great to be able to share it with the public.
“In some showrooms you can simply open a door and drive a car in, but the Atelier is unique in that it takes a little more effort. We try to keep any disruption to a minimum by doing it all at night, and by getting the cars swapped as quickly as possible. We hope people enjoy the result.”
The dealership was given the 2015 SF15-T Ferrari F1 car as a reward for being named Ferrari Dealer of the Year. It’s made up of genuine Ferrari parts, but is missing an engine, so will be used by HR Owen for static displays around the country over the coming months.