Luxury Car Hire

Ferrari is most popular hire car for wealthy London tourists

Luxury Car Hire

Renting a car can be a disheartening experience. Long queues at the airport, signing a Collision Damage Waiver form, waiting to see which depressing diesel hatchback you’ll be spending the week with. But there is another way. Vroomerz (not a made-up name) handles Europe’s largest luxury hire fleet, offering everything from supercars to super-plush saloons. The Rome-based company has revealed the most searched-for makes and models across the continent, including the most popular in our nation’s capital. Here, we reveal the rental dreams of Londoners in search of luxury transport.

10. Ferrari 488 – from £1,092 per day

Luxury Car Hire

The data for this study was taken during the period January 2018 to August 2018 and accounts for the number of searches for make and model in each city. The figures put the Ferrari 488 in 10th position in London, where you can rent the car from £1,092 a day.

10. Ferrari 488 – from £1,092 per day

Luxury Car Hire

Meanwhile, over in Milan, the Ferrari 488 is ranked second, while in Paris, the 488 is the most popular rental. Pierluigi Galassetti, managing director of Vroomerz added: “People come to Vroomerz to find cars that will make them feel special and to upgrade their holiday experience. Whether that’s by selecting a specific brand and model or using our drop-off and delivery service throughout Europe, we make sure to add a personal touch to every car hire.”

9. Mercedes-Benz C-Class – from £170 per day

Luxury Car Hire

You’ll spend upwards of £1,000 a day renting a Ferrari 488, but a Mercedes-Benz C-Class is available for a more modest £170. You’re unlikely to stand out in a C-Class – the executive saloon is one of the UK’s most popular cars.

9. Mercedes-Benz C-Class – from £170 per day

Luxury Car Hire

The Mercedes-Benz C-Class is available from £320 a month on a PCP deal. You’d need to find £6,179 for the deposit, but the dealer will chuck in around £3,500. Maybe you should rent one before taking the plunge.

8. Lamborghini Huracan – from £1,100 per day

Luxury Car Hire

The most expensive car in the top 10 is the Lamborghini Huracan, which is available from £1,100 per day. Not bad, considering a day of shopping, eating and parking in London could cost a similar amount.

8. Lamborghini Huracan – from £1,100 per day

Luxury Car Hire

The Vroomerz data reveals that the Lamborghini Huracan is the most desired luxury hire car across Europe, ranking as the most searched for model in Barcelona and Milan and the second most sought-after in Paris.

7. Nissan GT-R – from £373 per day

Luxury Car Hire

The Nissan GT-R is Vroomerz seventh most popular model, although it’s questionable how much fun you’d be able to squeeze out of the sports car on London’s congested streets. It’s interesting to note that it doesn’t feature in the top 10 in Barcelona or Paris.

7. Nissan GT-R – from £373 per day

Luxury Car Hire

You can rent a Nissan GT-R from £373 per day, and the price includes door-to-door delivery and pick-up in London. Working as a Vroomerz collection and delivery driver sounds like a good job.

6. Rolls-Royce Ghost – from £982 per day

Luxury Car Hire

The Rolls-Royce Ghost is next, with the four-door luxury saloon available for less than the price of a Lamborghini Huracan. Seems like a good deal, given the fact that you can carry more friends in a Roller.

6. Rolls-Royce Ghost – from £982 per day

Luxury Car Hire

We must be a patriotic bunch, because the Ghost is absent from the top 10 in Barcelona, Milan and Paris, although the Dawn features on the list in the French capital. Interestingly, the Mini Cooper is the 10th most searched for car in Milan.

5. Audi R8 Spyder – from £539 per day

Luxury Car Hire

British customers are the only ones to put the Audi R8 Spyder in the top 10. It’s perhaps surprising to note that the London is the only city in the data where there were no 4x4s or SUVs in the top 10. And you thought we loved these vehicles.

5. Audi R8 Spyder – from £539 per day

Luxury Car Hire

Pierluigi Galassetti said: “People come to Vroomerz to find cars that will make them feel special and to upgrade their holiday experience. Whether that’s by selecting a specific brand and model or using our drop-off and delivery service throughout Europe, we make sure to add a personal touch to every car hire.”

4. Porsche 911 – from £331 per day

Luxury Car Hire

The 911 is the first of two Porsche models to appear in the top four, with the evergreen sports car available from £331 per day, making it cheaper than the Nissan GT-R.

4. Porsche 911 – from £331 per day

Luxury Car Hire

When looking at the Vroomerz data on a manufacturer basis, Mercedes-Benz finishes top, followed by Ferrari, Porsche, Lamborghini and BMW. Completing the top 10 are Audi, Land Rover, Aston Martin, Maserati and Jaguar.

3. Porsche 718 – from £247 per day

Luxury Car Hire

We reckon a Porsche 718, in either Boxster or Cayman flavour, would offer just as much fun as the 911 on the streets of London. Imagine what you could do with the £84 we’ve just saved you. Not a lot, if you’re spending time in the capital.

3. Porsche 718 – from £247 per day

Luxury Car Hire

The Porsche 718 also features in the top 10 in Barcelona and Milan, but is absent from the Paris list. Mind you, the Parisian top 10 includes the Porsche Cayenne and the… wait for it… BMW X6.

2. Mercedes-Benz V-Class – from £210 per day

Luxury Car Hire

The Mercedes-Benz V-Class is the second most popular luxury hire car, with Pierluigi Galassetti commenting: “The demand we see through our booking platform shows that Brits will often put comfort and style over raw performance or ostentatious styling. The fact the V-Class is the second most searched car is a reflection that Brit’s are often booking with the comfort of their family and friends in mind.”

2. Mercedes-Benz V-Class – from £210 per day

Luxury Car Hire

We suspect the customers in Barcelona are less worried about their family and friends, because the V-Class is absent from the top 10. Instead, you’ll find the Lamborghini Aventador. People of Barcelona, we salute you.

1. Ferrari California T – from £877 per day

Luxury Car Hire

Ferrari’s entry-level car is the most searched for luxury hire car in London, with prices starting from £877 a day. It also finishes in the top four in Barcelona, Milan and Paris.

1. Ferrari California T – from £877 per day

Luxury Car Hire

We’ll leave the last word to Pierluigi Galassetti, who reckons the Lambo is the best luxury car to rent. He said: “I’m never surprised that so many customers search for Lamborghinis, in many ways they’re the perfect car for a memorable weekend or complete escapism – everyone wants to say they’ve driven or tried one, perhaps even more than owning one.”

Read more: