Volkswagen now fits ESC electronic stability control and DAB digital radio to every new car it sells in the UK – becoming the first volume manufacturer to offer such technology across the range for free.
The 2015 model year range sees the technology standardised on all cars: previously, ESC and DAB were standard on nearly every car and optional on those where it wasn’t included.
By standardising it on the few where it was optional, Volkswagen has completed its ‘safe and sound’ headline.
DAB radio hits new car ‘tipping point’
It’s all the more impressive when you consider the breadth of the VW UK range, which stretches from the value-led Up city car to the Phaeton luxury car and Touareg SUV.
DAB was standardised on all cars from Polo to Touareg in May 2012 – interestingly, it didn’t come on the Phaeton until later in the year. It was made optional on the Up in 2013: the 2015 model range standardises DAB on the Up.
ESC has long been standard on most VWs and for 2015 is now standard on them all: customers can order 2015 model year cars in dealers from now.
So, what’s next for Volkswagen’s standard feature list? Well, our money’s on Bluetooth: the firm admits “the majority of models” come with it today, along with iPod, USB or aux-in connections.
Will the 2016 Volkswagen model range boast standard range-wide Bluetooth, then? Come back this time next year and we’ll let you know…