All-electric Mini Cooper SE teased in video stunt

The all-electric Mini goes into production later this year and to show how powerful it is, the firm arranged a stunt involving pulling a 150-tonne Boeing jumbo jet...

Mini Electric teaserThe all-electric Mini Cooper SE is getting ready for its official world debut – and the teaser campaign has started with the new Mini EV TOWING a jumbo jet in a social media stunt.

Filmed in Frankfurt, the new Mini Cooper SE is shown being hitched up to a Boeing 777F freight aircraft.

Unladen, it weighs 150 tonnes, but the electric Mini was still able to perform the role of aircraft tug and get the jumbo jet moving.

The aim, hopes the firm, is to show how powerful the new electric Mini will be – as indicated by the name: Mini Cooper S ‘electric’, or Mini Cooper SE.

A ‘close-to-series prototype’ performed the aircraft tug duties, so gives us our clearest look yet at the production Mini electric.

2017 Mini Electric Concept Back in 2017, it was shown in concept form at the Frankfurt Motor Show; some of that car’s more outlandish styling features have gone, but the neat colourscheme remains.

2017 Mini Electric Concept

Mini says production of the new Cooper SE will begin in Oxford from November 2019, and it is going to issue a number of social media videos previewing the car in the build-up.

The Mini Cooper SE is based on the three-door Mini hatch – by far the best-selling model in the range – and will be the second all-electric BMW Group model to go on sale after the groundbreaking BMW i3.

In 2021, the third all-electric BMW will go on sale. Currently codenamed BMW Vision iNext, the jumbo jet used in the electric Mini teaser video is the same one used by BMW to preview its upcoming electric car to the media in five worldwide locations.

Instead of flying the press out to a central conference, BMW took the presentation to them, in Munich, New York, San Francisco and Peking – helping cut emissions and underline the sustainable zero-emissions strengths of the new car.

Related Articles

Richard Aucock
Richard Aucockhttps://www.richardaucock.co.uk/
Richard is director at Motoring Research. He has been with us since 2001, and has been a motoring journalist even longer. He won the IMCO Motoring Writer of the Future Award in 1996 and the acclaimed Sir William Lyons Award in 1998. Both awards are run by the Guild of Motoring Writers and Richard is currently vice chair of the world's largest organisation for automotive media professionals. Richard is also a juror and Steering Committee director for World Car Awards and the UK juror for the AUTOBEST awards.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Find a Car Review

Latest

Kia EV9 is World Car of the Year 2024

The Kia EV9 is the latest pure electric car to be named World Car of the Year – and it also scooped the World Electric Vehicle 2024 prize

Salon Privé London to host three days of champagne and supercars

Salon Privé London returns to the Royal Hospital in Chelsea next month, with special celebrations of McLaren and the Porsche 911 Turbo.

New Volkswagen ID.Buzz GTX gets 340hp and all-wheel drive

The retro-styled ID. Buzz people carrier is now offered with 340hp, making for an unlikely addition to Volkswagen’s sporty GTX range.

How to protect your car with an OBD port locking device

We explain how to prevent your car being stolen by criminals targeting its On-Board Diagnostics (OBD) port.