Ford is tempting potential new car buyers to take a test drive of a new model with a financial sweetener – an extra £500 off if you then go on to buy a new Ford.
All buyers have to do is test drive any new Ford between 1 August and 31 August 2016. The deal also includes Ford commercial vehicles: the only cars excluded are the in-demand Mustang and Focus RS.
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The £500 cash saving will be added onto any other promotional deals as well – and there are some keen ones available, such as up to a £1,500 saving on a new Fiesta and a £1,200 deposit allowance on the Focus ST for those taking up a low-rate 2.9% APR Ford Options PCP deal.
The test drive initiative is being run under the Ford ‘Unlearn’ campaign. Ford wants to capture the attention of those who previously haven’t considered the brand and demonstrate the cars it sells today are rather different to those that it once did.
If you’re interested, all you have to do is get in touch with your local Ford dealer: they’ll do the rest (and make sure the car is registered by 31 August 2016 in order to qualify for the offer).
Of course, the one negative is that you won’t get to enjoy a car wearing the new-from-September 66-plate registration – but surely £500 in your back pocket is due compensation?