This includes one of the two £745 ‘exclusive’ colours too, either Ford Performance Blue or Silver Fox (the sole ‘free’ colour is Race Red). Buyers need to find a relatively sensible £4,664 deposit (and £9,254 at the end if they don’t want to keep it). Annual mileage limit? A perfectly decent 9,000 miles a year.
For what almost certainly will emerge as one of the best new cars launched in 2018, it’s an offer that’s sure to prove very tempting.
The Fiesta ST already caused a stir when prices were revealed: it costs from just £18,995. The best-value pick of the range is the £19,995 ST-2, and it’s this version that the Ford Options PCP deal is based around. There’s also an ST-3 for £21,495, and five-door versions of the new ST for an extra £650.
Ford’s finance package rubs salt into the wounds of pricier rivals. The new Suzuki Swift Sport, for example, seemed overpriced when it was revealed prices started from £17,999. Suzuki quickly rolled out a deal cutting that to £16,499, but although the related PCP deal was 0 percent finance, it was still £249 a month.
That deal has since expired: the Swift now costs £199 a month… but on a four-year PCP at 5.9 percent APR, with a £4,396 deposit.
That loud wail you can hear? It’s coming from the marketing department at Suzuki GB.
Oh, and if you don’t want to own a Fiesta ST outright, Ford will also lease you one for three years on Ford Personal Lease, for a £4,620 advance rental – and the same £220 a month payment.