ARES Design Project PantherThe famous 1970s De Tomaso Pantera supercar is being recreated for 2018 as a Lamborghini Huracan-based machine by start-up Italian coachbuilder ARES Design.

The firm, founded by ex-Lotus boss Dany Bahar, has already created numerous personalisation projects for more than 200 wealthy owners since its formation three years ago. The new supercar, called Project Panther, will be its first self-developed, self-built car.

ARES Design Project Panther

Bahar says it will be fully designed, engineered and built in a brand-new factory in Modena, Italy. This will be officially opened in January 2018 and Bahar is promising “other surprises” as part of plans for a portfolio of cars, starting with the ‘new Pantera’.

The new Modena factory will see ARES Design “bringing together new design and engineering technologies, teams of skilled craftsmen, and passionate experts who have joined us from local supercar businesses,” says Bahar.

“We’re not restricted by corporate processes or fixed views on how ‘our’ cars should be seen, nor are we limited by technology and facilities that restrict what we can do for our customers.”

Little detail is known about the Huracan-based Project Panther itself, other than that it’s currently in the final design, aerodynamic and crash-test stage; production will be “in very limited numbers” and it will go on sale in the second half of 2018.

In a cool nod to the 1970s, the new machine has pop-up headlights

ARES Design Project Panther

The firm has already received “a number of confirmed deposits” after showing it in secret to selected clients.

“Our strategy is unique in the automotive world,” reckons Bahar. “No other business – whether OEM, styling house, or personalisation specialists – offers the full range of services from personalisation to full coachbuilding under one roof.”

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