Black Friday bargain-hunters shopping at Westfield Stratford will not be able to buy a new Dacia car today – because the value brand has shut up shop for 24 hours, in protest at rivals’ one-day savings.
The marketing gimmick is intended to highlight the firm’s year-round value – and win favour from the two in three people it surveyed who said Black Friday is nothing more than a marketing gimmick.
Louise O’Sullivan, head of Dacia UK, said: “At Dacia, we offer great value every day and not just on one day a year.
“We hope that closing our Westfield Stratford pop-up on the day synonymous with ‘bargains’ will show UK shoppers that, at Dacia, Black Friday is just another Friday – exceptional value should be every day.”
Dacia cars are still the most affordable new vehicles in the UK, adds the firm. The Sandero range costs from £5,995, while the Duster SUV is Britain’s cheapest mid-size crossover – costing from £9,495.
So, Dacia is keen to stress, Black Friday is just another day. Luckily, if you are desperate to buy a new car at Westfield Stratford, the new pop-up store reopens early on Saturday morning…
Don’t go there expecting to find any sort of special offer sales deals, though, adds Dacia. Seventy three percent of people said they were suspicions of firms that offer continual sales offers, so it won’t be going down that route.
You could argue this is exactly the sort of gimmick Dacia insists it’s protesting against. Nonetheless, we still like the idea of someone shutting up shop for the day on Black Friday. And there’s still the firm’s website, if you’re super keen…