Bentley has won the Geneva Motor Show 2016’s ‘Creativity Award’ for its exhibition at this year’s Switzerland show.
Voted by a special panel that pounded the show floor during the Geneva show – visiting all ‘booths’ – Bentley won the award for the breadth and depth of its two-floor, 780 square-metre stand.
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Made up of multiple zones, visitors could try out Personalisation and Inspirator Areas, the Performance Lab, and the Mulliner Lounge, or buy things in the Bentley Boutique.
Even the media had their own area – the snappily-titled Media Zone (which your writer can confirm serves great coffee and ice-cold water).
If you’re really special, you got an invite to the CW1 Lounge, described as “offering exquisite catering in a calm and comfortable atmosphere”. A far cry from a baguette in the crushed throng of the Geneva show.
Bentley’s monster stand is packed with expensive (and, yes, creative) features, the most outstanding of which is the illuminated ‘luminary’ façade – that’s glass which is backlit by no fewer than 90,400 LEDs…