Citroen had every reason to put on a good display at the 2019 Geneva Motor Show, with the French brand celebrating its 100th anniversary. And champagne corks will be popping with the news that its stand has won the 2019 Creativity Award.
A jury of professionals from the Geneva Advertising and Communications Club decided that the ‘La Maison Citroen’ stand was the best in show, with the jury impressed by the way the brand recognised its past, present and future.
In 2018, Jeep won the award, while a year earlier, Bugatti’s small stand with just one car on display was good enough to impress the judges.
Introducing the stand, Arnaud Belloni, Citroen’s senior vice president of global marketing communications, said: “As we’re celebrating our centenary year, we, of course, wanted to pay a tribute to our history and also give you the brand’s vision.
“It is, therefore, an extremely rational stand. We have two zones: a past/present and present/past zone, and a zone that represents the future with the Ami One Concept.
“In the present/past zone, of course, we have all the limited editions which pay tribute to the Citroen brand’s 100 years. On the second row, we’ve put the Type A, Traction and a 2CV, which is a nod to our present-day limited editions.
“In the middle, there’s a boutique, because we’re also here to do business.”
Belloni went on to describe the electric Ami One Concept, saying “it’s a concept car which, potentially, will not require a driving licence, so you’d be able to drive it as of the age of 14 in France or 16 in the rest of Europe.”
Earlier this year, Citroen launched a range of Origins limited edition cars, including C3 Origins and C4 Cactus Origins. These models pay homage to 100 years of Citroen, with bespoke badges, bronze highlights and other exterior and interior upgrades. These two models will be joined by Origins versions of the C1 and C3 Aircross later in the year.