Kia Drive WiseKia is getting into autonomous cars in a big way – and at CES 2016, it’s even announced it’s creating a new sub-brand for the high-tech cars, called Drive Wise.

The umbrella brand for all its Advanced Driver Assistance Systems (ADAS), Drive Wise will be the brand under which Kia’s planned 2020 partially-autonomous production cars are sold.

By 2030, there will be a fully autonomous Kia Drive Wise self-driving car in showrooms.

The announcement of Drive Wise follow’s Kia’s recent commitment to invest £1.3 billion into driverless cars tech.

At CES 2016, Kia’s showing plenty more of the Drive Wise tech it’s currently developing for launch in the next 15 years. These include:

  • Highly Autonomous Driving – allows a car to auto-drive at high speed and change lanes without driver input
  • Urban Autonomous Driving – self-drives through cities using GPS and road position sensors; can even respond to live traffic reports
  • Preceding Vehicle Following – follows the car in front at a safe distance
  • Emergency Stop System – automatically stops the car if the driver’s eyes stray from the road for too long (if they, say, fall asleep…)
  • Traffic Jam Assist – the car keeps going without crashing and even changes lane to move along faster
  • Autonomous Parking & Out – get out the car and park it by remote control

Tae-Won Lim, SVP, Central Advanced Research and Engineering Institute of Hyundai Motor Group, said, “Kia is undergoing a very promising and gradual process of introducing partially and fully autonomous technologies to its vehicles.

“Although the first marketable fully-autonomous car from Kia will not be available in the immediate future, the work our R&D teams are currently doing to develop our range of Drive wise technologies is already improving on-road safety and driver assistance.”