In a bid to find somewhere silent to record her new single (and push an eco-friendly message in the process), Cerys Matthews has used a collection of plug-in and electric vehicles.
Backed by the Government and the Go Ultra Low campaign, the Welsh artist and her band recorded the Bossa Nova-inspired tune while on the move in four cars that were turned into mini recording studios.
The songs were recorded while the vehicles were being driven around the Millbrook Proving Ground in Bedfordshire. The cars used were a BMW 225xe, Kia Soul EV, Mitsubishi Outlander PHEV and Nissan e-NV200 Combi.
Cerys Matthews said: “I want my family to live a greener life, and electric cars give us the opportunity to do that. What was surprising when we drove one was that it’s actually a much more enjoyable ride for the driver and passengers, no more having to shout (or sing!) above the engine noise – it’s a more relaxing experience.
“The inspiration for the song Float On Down To Monte Carlo is the idea of being taken away from noisy and complicated everyday life to a place where you can hear yourself think and dream. I’m so keen to share the experience that I’ve hired six electric cars to ferry people to and from my ‘Good Life Festival’ in September.”
The video sees Cerys and her band undertake a ‘journey’ from noisy towns and cities to a tranquil countryside setting.
Head of Go Ultra Low, Poppy Welch, added: “A quiet, peaceful ride is one of the best things about driving an electric car. Combined with compelling financial savings and zero tailpipe emissions, it’s no wonder British motorists are turning to electric cars in record numbers.”