As a celebration of 60 years of making the same car, Caterham revealed its SuperSprint special edition at last weekend’s Goodwood Revival. It proved to be a hit with Caterham fans, as the limited-run model sold out within an incredible seven hours.
Limited to just 60 units, one for each year in production, the SuperSprint has become the fastest-selling car in Caterham’s history. Similar to last year’s Caterham Seven Sprint special edition, the SuperSprint is powered by Suzuki’s 0.8-litre turbocharged three-pot, with power turned up to 95hp.
“After last year’s incredible sales result with the Sprint, we were hoping for similar success with the SuperSprint,” said Caterham’s chief commercial officer, David Ridley. “Having said that, to sell out within seven hours is something we’ve never seen before and it has set a new sales precedent for Caterham. Considering that last year we took orders for over 600 Sevens, the SuperSprint’s success is likely to account for around 10% of our annual sales in 2017 and we are on track to beat last year’s sales record.”
The Caterham Seven SuperSprint is priced at £29,995, with the 60th car being sold by Caterham at 1.30pm on Friday – just seven hours after it was revealed. Half of those sold are remaining in the UK, while the rest are destined for Europe, says Caterham.
Ridley added: “There is quite clearly an appetite for retro styled cars and we’ve tapped into that trend with the Sprint and SuperSprint.
“Having sold all 60, Goodwood’s wet weather far from dampened the mood on the Caterham stand.”
The Caterham Seven SuperSprint takes retro styling to the max, with a tiny ‘Brooklands’ windscreen, quilted seats and a wood-rimmed steering wheel. Buyers get a choice of six paint schemes, including Aintree (green with orange noseband), Hockenheim (silver with red noseband) and Imola (red with white noseband).
There’s even a single-seater option available for the dedicated enthusiast.