Caterham’s iconic sports car, the Seven, is 60 years old in 2017 – and a year of anniversary celebrations have helped the firm already break its 2016 sales total with still almost three months to the end of the year.
It means Caterham sales will sit at an all-time record level for the second year running, with registrations expected to be well in excess of the 600-plus orders placed in 2016.
The last time Caterham broke a sales record was way back in 1996.
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“For the Seven to reach 60 and to continue to be such a sales success is a huge achievement,” said Caterham CEO Graham Macdonald. “So much of this is down to the legendary Colin Chapman and his engineering ethos which still represents the core essence of every Seven that is built today.”
As many enthusiasts have pointed out, the Seven may be 60 but the Caterham Seven is not; it was originally sold as a Lotus until Caterham took over the production line and rights to the design in 1973.
“We continue to prove that the Seven is a timeless classic and that Caterham is a loved and cherished British brand,” added Macdonald. “But we won’t stop here, we will continue to ensure the future of the Seven is bright.” Which should please said enthusiasts no end.
The Caterham Seven SuperSprint helped mark the 60th anniversary at the Goodwood Revival. The firm only built 60 and sold out in just seven hours, making it the fastest-selling Seven ever. “The retro racer proved there’s still huge demand and affection for the product,” said the firm in a statement: sounds like there are no plans to pension it off just yet.