How to create the Rolls-Royce of car meetings? Don’t just do cars and coffee: you need something a bit stronger than that. Cue the first cars and cognac meet, which has reinterpreted the Californian cars and coffee movement in a private members’ club in the English Cotswolds.
Usually at cars and coffee meets, owners gather in the morning to sip coffee and ogle each others’ cars. For cars and cognac, Rolls-Royce called them across in the evening instead, for an evening of fine dining followed by cognac tasting.
The posh Soho Farmhouse private members’ club was the venue. Rolls-Royce fitted the farmhouse barn out with suitably exuberant decorations – a Dawn Black Badge compete with the new Aero Cowling, and another Dawn from the Adamas Collection.
The centrepiece was Rolls’ flagship, the Phantom, which it decked out with a bespoke picnic hamper. Ingeniously, the cognac sommelier used this to conduct his tasting practices and guidance.
Julian Jenkins, a regional director from Rolls-Royce, said: “The ‘cars and cognac’ meet demonstrated the wonderful spirit of our customers as well as their deep passion for the brand.
“This evening was reflective of the rich dialogue between Rolls-Royce and its patrons; a truly unique and extremely rare relationship, one which we are privileged to nurture.” Fine food and plentiful booze helped no end here, we’re sure.
Don’t worry, though. Rolls-Royce is not promoting drinking and driving. Guests, it says, either stayed over at Soho Farmhouse – or were chauffeured back home.
In a Rolls-Royce, naturally.