Hyundai Kona Electric

Car buyers reveal what they want in 2018

Hyundai Kona Electric

The price must be right when buying a car, according to research conducted by Hyundai to coincide with the launch of the Kona Electric.

In truth, the survey of 2,000 British car buyers didn’t reveal anything out of the ordinary, with reliability, the type of fuel, economy and cost of ownership named as other high-ranking factors associated with buying a car in 2018.

It just goes to prove that we remain driven by common sense and rationality, rather than emotional attraction and aesthetics. Indeed, while the car’s colour is seen as the 17th most important factor, the styling is absent from the top 25 list of priorities.

A spokesperson for Hyundai said: “As the research shows, British motorists know what they want from a car – and understandably they want more bang for their buck.

“There’s so much to take into account when shopping for a new car but as the research suggests we are pretty decisive and know what we want. Of course, everyone is different with very specific requirements but the findings provide an overall indication of what is important to us.

“And the cost of running the vehicle – whether it be the fuel type, road tax cost or reliability are clearly significant – however the findings also suggest that the driving experience itself is a major factor, too.”

Hyundai’s research suggests that 60 percent of buyers will take someone with them when shopping for cars, with 25 percent of those who do taking their dad. Just under 40 percent of drivers have purchased a car only to regret it later on, which suggests that doing a little homework will pay dividends in the long run.

What do British car buyers really want?

  1. Price
  2. Reliability
  3. Type of fuel (petrol, diesel, electric, hybrid, etc)
  4. Make of car
  5. Economy
  6. Model of car
  7. Cost of ownership (insurance, servicing, etc)
  8. Number of doors
  9. Comfort
  10. Size of car (big enough for family and pets, etc)
  11. Engine size
  12. Vehicle excise duty (VED)
  13. Transmission (manual or automatic)
  14. Number of seats
  15. Size of boot
  16. Size of car (small enough to manoeuvre and park)
  17. Colour of exterior
  18. Engine power/speed
  19. Handling
  20. Length of warranty
  21. Electric windows
  22. Safety (NCAP, safety equipment, etc)
  23. Visibility through rear window
  24. CO2 emissions
  25. How far away the dealership is
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