Citroen is showing a pink DS3 concept at Clothes Show Live this weekend, designed in association with Benefit Cosmetics.
The Citroen DS3 by Benefit is a one-off at the moment but, says the firm: “We really hope to take things further and translate some of these ideas into a proper road-going Citroen and Benefit DS3 collaboration. Watch this space”…
So, do you like it?
For the record, the outside is finished in Benefit’s signature pink and yellow candy stripes motif, along with a San Francisco skyline graphic (that’s where the cosmetics firm is based).
White alloy wheels have pink detailing and Benefit logos, while the door mirrors are yellow and the roof carries more pink and yellow candy stripes detailing.
Inside, reupholstered Italian leather seats again boast candy stripe design, and there’s yet more pink: on the steering wheel dashboard, centre console, floor mats… there are also scatter cushions (NCAP rating not disclosed) and the arm rest has been turned into a makeup box stocked with Benefit cosmetics.
There’s also a handbag hook, fragrance dispenser and fold-out vanity mirror.
Ian Marshall and Gail Bojarski, managing directors of Benefit Cosmetics UK, said: “We love this concept and there’s no doubt it will make gals across the country smile no end. It’s so bold but girly with the Benefit graphics, colour scheme and the many female-focused features and solutions.
“Not your usual mode of transport, but that’s what makes it so special.”
Citroen UK marketing director Jules Tilstone said: “This concept collaboration with Benefit has allowed us to explore more female themes for DS3 line and reach out to new markets.
“Benefit is a globally recognised cosmetics company, but they also have a strong brand image that is bold, energetic, stylish and individual whilst also being fun and playful – a perfect match for DS3. Bringing these two personalities together was a fantastic opportunity and I hope it’s the beginning of a beautiful relationship.”
Agree? Disagree? Let Citroen know – sounds like it’s testing the water…