Stephan Winkelmann

Bullish Lamborghini sales grow again in 2015

Stephan WinkelmannLamborghini sold 3,245 supercars in 2015 – taking it past the 3,000 unit mark for the first time in its 52-year history.

The fifth straight year of growth for the Italian firm, it means 2015 sales were 2.5 times those of 2010.

Even compared to 2014, sales grew 28% (2,530 Lamborghinis were sold in the previous year).

A hefty 2,242 of those 2015 sales were of the new Lamborghini Huracan; this was the first full year of sales for the Gallardo replacement – and sales were up 70% on that car at the same point in its life.

Impressively, Aventador hypercar sales topped the 1,000 mark: 1,003 LP 700-4 coupe and roadster plus new LP 750-4 SV were sold (indeed, all 600 SV coupe and 500 SV roadsters have now been sold).

52 months after its launch, Lamborghini says Aventador sales are up 124% on the old Murcielago was at the same point.

Coming in 2016 to continue the sales momentum are the Huracan LP 610-4 Spyder and Huracan LP 580-2 rear-wheel drive monster.

In 2015 Lamborghini delivered an exceptional sales performance and new records in all key business figures, confirming the strength of our brand, product and commercial strategy,” said Stephan Winkelmann, president and CEO of Automobili Lamborghini S.p.A (pictured above).

“With the introduction of several new models in 2015 and a solid order bank we are well prepared for the year 2016.”

Lamborghini’s top 6 markets

  1. USA
  2. Greater China
  3. Japan
  4. UK
  5. Middle East
  6. Germany
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