Praise be. Bugatti has ruled out building an SUV

Bugatti won't build an SUV

Bugatti had a big year in 2018, debuting its second, even-more-limited model, the Divo. What it won’t be doing anytime soon, thankfully, is building an SUV. So says marque president Stephan Winkelmann.

In a world where even Lamborghini has buckled and built an off-roader, and Ferrari is set to do the same, the marques further up in the hypercar stratosphere – Bugatti, Pagani, Koeniggsegg et al – continue to resist the pull.

Bugatti won't build an SUV

This year will see Bugatti celebrate its 110th anniversary. Celebrations will include a grand tour of Ettore Bugatti’s old haunts – and we can apparently a new model, too.

In reality, that probably means a variation of the Chiron or Divo. While “this is a time to glimpse into the rear-view mirrors, and then to look straight ahead,” according to Winkelmann, certain options have been ruled out.

The Bugatti boss is adamant we won’t see a Bugatti-badged SUV, saying plainly “there will be no SUV from Bugatti”. An SUV would not do justice to the brand or its history, he explained.

Bugatti won't build an SUV

Amen, Stephan. And although some would argue the same for Lamborghini, that’s not strictly true. One memorable totem from Lambo history is the V12-engined LM002 4×4. Whether the Urus is an appropriate successor to that is another debate.

For now, we can rest assured that Bugatti won’t give the Chiron and Divo a high-riding sibling. The Divo is a 40-off track-oriented model, very loosely based on the Chiron that debuted at Pebble Beach last year.

Bugatti won't build an SUV

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