Lotus Silverstone is the Norfolk sports car firm’s biggest car dealership in the UK – and it’s now three times bigger after moving into brand-new premises at Silverstone Park.
The new 11,000 sq ft retailer is part of a big 125,000 sq ft development on Silverstone Park, that’s been built with Enterprise Zone status. New neighbours include a division of Mercedes-AMG F1, DS Virgin Racing and David Brown Automotive.
The expansion means Silverstone Lotus is now the second-largest Lotus dealer in Europe.
Managing Director Matthew Haskins said the new premises are “more professionally and efficiently laid out.
“This helps with perception and first impressions and gives the customer confidence in the business approach and product. Visibly our display of the current Lotus range – Elise, Exige and Evora – can now all be moved under one roof.
“It also means we have far more clinical workshop space which is important as servicing is a big part of our business – it puts trust in the customer and gives them a better experience.”
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It future-proofs the business too, he added, allowing it to grow as Lotus Cars expands: future plans under new owners Geely include an SUV that should easily double its annual sales.
Lotus Silverstone now plans to broaden its new and used Lotus cars sales division, along with its servicing, track cars and motorsport parts sales department.