Movie product placement is big business for car manufacturers. Certain cars and brands have managed to do better than others, but BMW has claimed the prize for featuring in the forthcoming Mission: Impossible – Fallout.
BMW must be quite pleased to have not just one, but several products starring in the movie.
Most prominent is set to be the new BMW M5, with the 600hp twin-turbo V8 super saloon playing a leading role. BMW has fitted the featured car with several M Performance Parts, including black front grilles, and carbon fibre wing mirror caps.
Driven by Tom Cruise’s character Ethan Hunt, we expect that BMW will be keen to demonstrate that making the latest M5 four-wheel-drive is no barrier to lurid drifts and slides.
For those who insist a true BMW should only ever be rear-wheel-drive, a retro-tastic 1986 E28 5 Series should be sufficient. The classic saloon is used in a chase scene that BMW claims will set ‘a new standard’ for the action-film genre. Strong words, but we just hope the lovely E28 doesn’t meet a destructive end.
Serving as a reminder that BMW produces both two and four-wheeled vehicles, the R NineT Scrambler motorbike also sees action in several scenes. Predictably, this involves another high-speed chase, this time through the streets of Paris.
The latest 7 Series luxury saloon is also noted to make an appearance, and we’d be amazed if more Munich products don’t appear in the background at least.
BMW has had a partnership with Paramount Pictures for the past seven years, covering the previous two Mission: Impossible films.
In 2011, Mission: Impossible – Ghost Protocol saw the BMW i Vision Dynamics concept car take a prominent role. This was a thinly-disguised version of the i8 hybrid supercar, and was used to show off new technology like active Pedestrian Detection.
Four years later, Mission: Impossible – Rogue Nation included the BMW M3 in a spectacular chase scene, with more two-wheeled action with the S 1000 RR motorbike.
Mission: Impossible – Fallout is set to open in cinemas on the 27th July 2018. Even if you’re lukewarm on Tom Cruise, and the whole movie franchise, at least there should be plenty for petrolheads to enjoy.