BMW has confirmed it will give the first-ever 2 Series Gran Coupe ‘four-door coupe’ its world debut at the Los Angeles Auto Show in November 2019, ahead of its market launch in early 2020.
The firm will announce the launch of the new four-door 2 Series Gran Coupe during its 2019 annual press conference – an event where it is expected to also announce a decline in profits.
BMW is therefore rumoured to be cutting back on its range diversity, canning slow-selling models such as the 3 Series Gran Turismo (pictured below). Clearly, the 2 Series Gran Coupe is expected to prove rather more successful and profitable…
It’s a car BMW says it will use to target younger, more urban-focused customers, argues the firm: it will be ‘expressive’ but practical too.
A variant that’s focused on appealing to global markets, rather than just European buyers, the new car is expected to prove particularly popular in countries that already like saloon cars – such as China and the United States.
“As an exclusive alternative to the classic saloon, the four-door coupe addresses all target groups that prefer a sophisticated design and a self-assured look in the compact segment as well,” said the firm in a statement.
The new 2 Series Gran Coupe will be built on BMW’s latest front-wheel-drive architecture, which will also be used by the new 1 Series – a car that will also be presented during 2019, added the company.