A blindfolded teenager in the US state of Utah crashed a car while doing the Bird Box challenge – a social media craze that borrows its name from a Netflix horror flick
The film sees Sandra Bullock traversing a world going to hell as people, at the sight of an ominous supernatural entity, go into a straight-faced trance and begin committing suicide. The solution? Wearing blindfolds at all times – the element borrowed by the 17-year-old involved in the accident.
The Bird Box challenge craze sees people don blindfolds as they complete tasks, similarly to how Bullock’s character had to go about her life in the film.
Spoiler alert: driving blindfolded doesn’t end well, in case the title hadn’t given it away.
The driver, with a beanie hat pulled over her eyes, took to the highway. She soon found herself on the wrong side of it, colliding with an oncoming car, a wall and a street lamp.
The stupidity of the challenge cannot be overstated and thankfully, all parties placed to comment are emphasising that stupidity. Travis Lyman of Layton police, the local department that had to deal with the aftermath, commented: “Honestly, I’m almost embarrassed to have to say ‘Don’t drive with your eyes covered’, but you know apparently we do have to say that.
“The stakes are just so high and it’s just such a potentially dangerous thing as it is: to try and do it in that way is inexcusable. It really puts everybody at risk.”
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019
Netflix itself was similarly critical, appreciating the love but decrying any unsafe activities related to the streaming service smash hit.
That the film has struck a chord such that it’s inspired this challenge shouldn’t come as a surprise. It sits proudly with the biggest first week yet for an original Netflix film.
Needless to say, it’s to be enjoyed from the comfort and safety of your sofa or bed. There’s no need to borrow elements from it and put oneself at risk for the sake of a social media fad.
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