Audi A4 UK

Audi: we will be UK premium leader in 2015

Audi A4 UKAudi has bullishly stated it will end 2015 as the leading premium brand in the UK, despite the impact of the ongoing Volkswagen emissions scandal.

The firm says it expects minimal impact from the emissions scandal: remaining stocks of Euro 5 cars currently on hold from dealer forecourts barely total 300, said a spokesman.

“The timing has coincided with key model line switchovers to Euro 6 and we have lots of orders in the pipeline that means we’re confident of hitting our target despite the emissions issue.”

As of 25th September, Audi UK sales stood at 126,060 – more than 10,000 ahead of BMW and 20,000 ahead of Mercedes-Benz. The Audi A3 is the eighth best selling car in the UK, according to latest SMMT registration figures.

Audi commands a 6.5% market share in the UK, compared to 6.0% for BMW and 5.5% for Mercedes-Benz. Jaguar is on 0.9%, Lexus on just 0.5%.

What’s more, Audi says its sales are more natural than its arch-rivals: “We don’t have to push so much,” said a spokesman, suggesting the brand is spending less on finance deals and supporting sales promotions.

The firm was speaking at the UK launch of the new A4 saloon, Audi’s best-selling model in the world (and the second best-selling in the UK).

Customer deliveries here begin on 21 November, although ordering has been open for some time; the saloon will be followed by the new A4 Avant early in 2016.

There’s more to come too, added the spokesman. “We’re already well beyond 50 models – it’s time to get ready for 60 models in the near future…”.

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