Electric Audi E-Tron SUV joins London taxi fleet

Addison Lee is adding five all-electric Audi E-Tron SUVs to its taxi fleet from today, as part of a six-month trial in London.

Audi E-Tron Addison Lee

Taxi company Addison Lee is adding five all-electric Audi E-Tron SUVs to its fleet from today, as part of a six-month trial in London.

The cars will join Addison Lee’s existing, fully-ULEZ-compliant fleet. Both Audi and Addison Lee have invested heavily in future mobility, including zero-emissions and autonomous driving tech.

Carrying passengers, gathering data

Audi E-Tron Addison Lee

The trial allows Addison Lee to acquire data about the viability of electric cars. The plus side for Audi, and indeed the electric car cause as a whole, is that it will expose a wide variety of people to EVs, specifically the E-Tron.

“Our partnership with Audi combines two premium brands in making a significant step towards next-generation, sustainable mobility solutions, and continues to position Addison Lee Group at the forefront of innovation in ground transportation services,” said Andy Boland, CEO of Addison Lee.

‘Ideally suited to chauffeuring duties’

Audi E-Tron Addison Lee

As for the cars themselves, they’re in a classic Addison Lee spec – that’s black, black and more black. In the E-Tron’s case, Mythos Black, with acoustic privacy glass, soft-closing doors and four-zone climate control. All with a view to delivering ‘the most luxurious experience for passengers, with a host of touches that optimise comfort and convenience’.

The E-Tron is well equipped for taxi duties from the off. Audi cites its ‘class-leading luggage capacity and capacious rear legroom’, too.

Audi Addison Lee

“The E-tron is the perfect catalyst for the transition into electrification for a global ground transportation business like Addison Lee Group,” said Andrew Doyle, director of Audi UK.

“Its incredible refinement and performance suggest that it is something out of the ordinary, but in terms of usability, quality, design and engineering it will be a home-from-home for anyone familiar with a modern-day Audi.”

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Ethan Jupp
I'm Content Editor at MR. Road trips music and movies are my vices. Perennially stuck between French hot hatches and Australian muscle cars.


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