The Audi A3 has beaten the BMW 4 Series and Mazda 3 to the title of World Car of the Year 2014 – becoming the 10th car to scoop the WCOTY prize.
The announcement was made at the New York Motor Show, as the Audi beat 23 other longlist cars to the title. It’s fitting that Audi marks the first decade of the WCOTY award: the Audi A6 was actually the first World Car of the Year winner back in 2005.
69 motoring journalists in 22 countries cast votes in the judging process, including MR’s own Peter Burgess. As the organisers point out, it’s a truly independent award: “There is no affiliation with, nor are the awards in any way influenced by any publication, auto show, automaker, or other commercial enterprise.”
To be in with a chance of being selected for the World Car of the Year longlist, cars must be sold in at least two continents, between the period January 1 2013 and May 31 2014.
Why the jurors voted for the Audi A3
On the A3, the jurors said: “It might borrow styling hints from its bigger brothers, but the A3 still offers classic, chiseled contours and even better interior trim levels.
“With a superb choice of engines and 4 body styles, the A3 range packs a hefty premium punch in the small luxury segment. Audi should be complimented for making this A3 ride like no other A3.
“All the old shimmer over rough surfaces has gone, replaced by a silky smooth ride that approaches limousine quality”.
Audi chairman Rupert Stadler was, of course, delighted. “The Audi A6 was the first ever winner of this award and we are delighted that the Audi A3 has repeated that achievement by being voted 2014 World Car of the Year.
“This major award win is an achievement that the whole company can celebrate.”
“Audi is a master at turning what could be a regular car into something a bit special.
“The new A3 ticks all the boxes, without costing the earth.”
Role call: all the winners of the World Car of the Year Award
2013: Volkswagen Golf
2012: Volkswagen Up
2011: Nissan Leaf
2010: Volkswagen Polo
2009: Volkswagen Golf
2008: Mazda2 / Mazda Demio
2007: Lexus LS460
2006: BMW 3-Series
2005: Audi A6