Set to go on sale in 2016 – following a possible launch at the 2016 Geneva Motor Show in March – the Aston Martin DB11 will be the first car in the firm’s new ‘Second Century Plan’.
This is being led by CEO Dr. Andy Palmer who said that, just as with the DB9 and Aston’s previous expansion strategy back in 2003, the new DB11 will be a central part.
“Not only is it a sign of our intention to continue the long line of iconic sports cars that bear the ‘DB’ moniker – the very bloodline of our brand – but it also shows the world our ambitious plan in action.
“The coming years will see Aston Martin transform not only its entire range of models but also its scale and global presence, and the new DB11 will be central to that success.”
The new DB11 will be the first Aston Martin to use engines and technology from the firm’s new collaboration partner (and part-owner) Mercedes-AMG. This will include the use of a new turbocharged V8 engine, infotainment systems and even, as early spy shots have revealed, the virtual instrument cluster from the Mercedes-Benz S-Class.
As with the DB9, Aston Martin is missing out a generation of production car – partly to again reflect the fact its new DB11 marks another ‘two generation’ step on over the DB9, says the firm…
… But also because James Bond is to drive a new movie-special DB10 in the upcoming movie Spectre revealed next month…