Award-winning Alpine A110 prices now from £46,905

Entry-level A110 Pure takes list price down to well under £50k

Alpine A110 LegendeAlpine is broadening its A110 sports car line-up in Britain, following the five-day sell-out of the launch A110 Premiere Edition earlier this year.

With deliveries of the first Alpines set to begin this summer, the firm is launching two new variants, the A110 Pure and A110 Legende. And it’s the purist, focused A110 Pure that will be of interest to enthusiasts – because it takes the award-winning sports car’s entry price down to below £47k.

The A110 Pure is priced from £46,905, but it isn’t a stripped-out special. Standard equipment includes air con, sat nav, front and rear LED lights and Alpine’s smartphone-mirroring mySPIN system.

It also has a focus on reducing weight: it’s fitted with lighter 17-inch alloys, plus Sabelt monocoque seats that weigh just 13.1kg each. This takes the kerb weight down to a scant 1,098kg.

The A110 Legende, priced from £50,805, is more luxurious – it’s the Alpine tourer, says the firm. And it’s equipped to suit, with 18-inch alloys, six-way adjustable leather seats, Focal audio and park assist with rear camera. There’s more available on the options list, including Focal Premium audio, active sport exhaust and heated seats.

Alpine says the new A110 editions introduce new colours as well: Blanc Irise white, Blue Abysse and Gris Tonnerre grey. They join the car’s two launch colours, Alpine Blue and Noir Profond black.

And if forking out £47k is still a bit much for you, fear not. Alpine says it will be launching finance offers and maintenance packages from this summer as well.

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Richard Aucock
Richard Aucockhttps://www.richardaucock.co.uk/
Richard is director at Motoring Research. He has been with us since 2001, and has been a motoring journalist even longer. He won the IMCO Motoring Writer of the Future Award in 1996 and the acclaimed Sir William Lyons Award in 1998. Both awards are run by the Guild of Motoring Writers and Richard is currently vice chair of the world's largest organisation for automotive media professionals. Richard is also a juror and Steering Committee director for World Car Awards and the UK juror for the AUTOBEST awards.

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