Lotus Exige Sport 350 2016

A Lotus a day helps 2015 sales make headway

Lotus Exige Sport 350 2016Lotus continues to recover from its post-Dany Bahar nadir, with full-year 2015 new car registrations for the UK reaching 375 units, compared to 235 cars the previous year.

The 2015 success means Lotus sales grew 60% in a year and have returned to the level they were at in 2010 – and with seven new dealers appointed in 2015 alone, the firm is hopeful of more growth in 2016.

There are two dealers in London alone – the first time Lotus has been represented in Britain’s capital since 2009. It plans to bring on more dealers to further grow the 16-retailer total in 2016.

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UK dealer growth is matched globally too: from having 138 dealers in May 2014, Lotus now has 202 retailers worldwide, again with more planned.

“Substantial” sales growth in Germany, France and Italy will help encourage this new dealer push.

New and improved cars are behind its recovery drive: successes include the Evora 400, Exige Sport 350 and the Elises Sport and Sport 220.

Jean-Marc Gales, CEO of Group Lotus plc, said, “These are excellent sales results and prove definitively that Lotus is back!”

Now for the all-new cars to cement this return to growth and profitability, Lotus…

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