£29,995 Ford Edge has premium SUV rivals in its sights

2016 Ford Edge hits UK

The Ford Edge will enter the UK’s burgeoning SUV sector this summer, with prices starting at £29,995. It’s the first time the Edge has been available in the UK and it completes a three-car SUV line-up for Ford.

The new Ford Edge – which is based on the Mondeo platform – sits above the Kuga and EcoSport models and will be available in three trim levels. Ford is boldly pointing to ‘segment-first technologies and refinement’ as it pitches the Edge against premium rivals, such as the BMW X3, Audi Q5 and Volvo XC60.

Diesel-only, all-wheel drive

Even in entry-level Zetec trim, the all-wheel drive Edge is well-equipped as standard, boasting the likes of active noise control, pedestrian detection, DAB digital radio, SYNC 2 connectivity, privacy glass and 19-inch alloy wheels. The Edge Zetec – which is available with a 180hp 2.0-litre diesel engine – is available from £29,995.

The mid-spec Edge Titanium weighs in at £32,245 when mated to the same 2.0-litre diesel engine and a six-speed manual gearbox. Spend an extra £2,220 and the Edge Titanium is upgraded to a 210hp diesel engine and a six-speed PowerShift automatic transmission.

At the top of the Ford Edge tree is the Sport model, available at £34,495 for the 180hp diesel with a manual gearbox and £36,745 for the 210hp diesel mated to the automatic transmission.

Given the entry level models of the BMW X3, Audi Q5 and Volvo XC60 are priced from £33,945, £32,130 and £31,660 respectively, these are bold prices and Ford has every chance of challenging these more premium models. The Ford Edge certainly looks the part and is packed with the kind of safety kit and on-board technologies required in this competitive segment.

Segment-first technology

Indeed, the Edge debuts what Ford is calling ‘segment-first’ pre-collision detection with pedestrian detection – a camera- and radar-based system that can detect vehicles and people in the road at speeds from 5mph to 110mph. The diesel-only Edge is offered with Ford’s intelligent all-wheel drive system as standard, which has the ability to send up to 100% of engine torque to the front or rear wheels.

Ford Edge SUV off-road

Ford is also promising an interior to rival its more illustrious rivals, using terms such as ‘high-quality materials’, ‘soft-touch trims’, ‘high-gloss piano black’ to make its case. Heated and cooled front seats and heated rear seats are available on the Titanium and Sport models.

Ford’s website positions the Edge as the ‘epitome of modern refinement’ and is clearly targeting the premium brands with its messaging. The question is, does the Ford badge have enough gravitas to steal sales from Audi, BMW, Volvo and even Land Rover?

Andy Barratt, chairman and managing director of Ford UK, certainly thinks so, saying: “It will deliver more room for passengers than large competitor SUVs that cost considerably more. The styling and suite of comfort, convenience and safety technologies in Edge rival the premium offerings available in the UK.”

The list of available kit certainly reads like a chocolate box of new technologies, with a front wide-view camera, blind spot information, active noise control, hands-free tailgate, adaptive steering, active park assist, heated steering wheel and pre-collision alert just some examples of the options available in the Edge.

Ford continues to push premium message

And it certainly looks the part, bringing back memories of the product placement Ford Edge hydrogen-powered models seen in the Bond film, Quantum of Solace.

These are good times for Ford, with the Edge arriving hot on the heels of the first right-hand drive Mustang and ahead of the launch of the new Focus RS. It also follows the launch of the Mondeo Vignale, another car with premium ambitions.

What do you think? Could the £29,995 Ford Edge tempt you away from the premium badges? Let us know.

Quick facts:

  • Available from £29,995
  • Arrives in Ford dealership this summer
  • 48.7mpg and 149g/km CO2
  • Choice of 10 exterior colours
  • Between 54.1% and 56.6% three-year residual values
  • Built in Ontario, Canada
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