21st Century Fox invests £4.8m in Jeremy Clarkson’s new website

21st Century Fox invests £4.8m in Jeremy Clarkson's new website

Jeremy Clarkson, Richard Hammond and James May have been busy since their departure from Top Gear last year – filming a new show for Amazon, the Grand Tour, and setting up an online community for car enthusiasts, DriveTribe.

The latter has been given a huge boost in the form of a $6.5 million (£4.8 million) investment from Murdoch’s 21st Century Fox.

The website expects to launch in November 2016 and hopes to become the ‘world’s digital hub for motoring’. It’s been established by the Grand Tour trio along with producer Andy Wilman and tech entrepreneur Ernesto Schmitt.

In a statement on the website, Clarkson explained: “I didn’t understand Drivetribe until Richard Hammond said it was like YouPorn, only with cars.”

It will feature a variety of ‘tribes’, essentially communities established by the presenters as well as users, where car enthusiasts with similar interests can share content.

James May added: “This is pure digital inclusivity. Some of the world’s most endangered tribes – Volvo enthusiasts, for example – will now have a voice as loud as everyone else’s.”

Very little is known about how the online community will work – with many drawing comparisons with popular UK website CarThrottle.

In a statement, Fox Networks Group CEO, Peter Rice, said: “We saw the DriveTribe platform and we were blown away by its ingenuity.

“We’re excited to collaborate with the DriveTribe team on this new approach to digital content and to help them expand their business on a worldwide basis.”

Web editor at MotoringResearch.com. Drives a 1983 Austin Metro. Tweet me @MR_AndrewBrady.

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