Honda’s unusual decision to reduce prices for the revised model is part of the firm’s intention to “aggressively” reposition the family car range in the marketplace.
Leon Brannan, head of cars at Honda UK, said it “is aimed directly at benefitting the customers’ wallet.
“Making the 2015 Honda Civic more accessible confirms our ongoing commitment to our customers to offer excellent value, with excellent service.”
With the added appeal the facelifted cars’ bolder look, Brannan’s hope is that “we can bring the Honda brand back to the forefront for the UK car buyer”.
Honda will offer some keen PCP deals too: the range-focus Sport trim in 1.8-litre guise is available for just £209 a month over three years, with 5.9 per cent APR.
2015 Honda Civic: five grades, three engines, two bodystyles
The new Civic, available as a five-door hatch or Tourer estate, will be based around five trim lines – S, SE, SR, Sport and EX. All will have the auto-braking City Brake Active System as standard, along with 16-inch alloys, auto headlights with LED running lights and Honda Connect infotainment.
The Sport model is a new addition to the range, and offers 17-inch black alloys, Golf GTI-like black rooflining, privacy glass and lower mesh grille.
Two petrol engines, a 1.4-litre and 1.8-litre, are offered alongside the 1.6-litre i-DTEC turbodiesel.
Despite this apparent simplicity, Honda has still managed to complicate things with an unfathomable price list full of factor-fit options. Here’s hoping Honda dealers can help customers easily navigate it (and that Honda’s online configurators are up to scratch).
Oh, and if you can navigate the price list and decide the savings aren’t big enough, Honda is offering a stoking £3,500 off the current Civic to clear stocks before the new one arrives next month.