Aston Martin will launch a new super saloon in early 2015 that will revive the 108 year old Lagonda brand.
The new Lagonda super saloon will be super-exclusive – purchase is by invite only, says Aston Martin – but will help revive the Lagonda nameplate and help Aston establish a new model series for the future.
No details other than the teaser images revealed today are being confirmed. It’s certain to be a car with impact though: on price alone, the firm says it will be “commensurate with the car’s exclusivity, quality and luxurious nature”.
Indeed, Aston Martin isn’t even selling the new Lagonda super saloon in any other region than the Middle East, reflecting expected market demand for an extremely expensive saloon described as ‘the finest of fast cars’. It will rival competitors from Rolls-Royce, Bentley and Mercedes-Benz, the firm hoping its sporting nature and the cult Lagonda brand heritage will give it unique market positioning.
We’ll have to wait and see how controversial this may prove to be…
Edgy: inspired by 1970s Lagonda saloon
The firm has revealed it will be based on the VH platform used in all other current Aston Martin – and, encouragingly, it will “draw inspiration from the highly sought-after William Towns-designed Lagonda of 1976”. For fans of the fantastic square-edged 1970s Lagonda, this is fantastic news.
The 2015 Aston Martin Lagonda will have carbon fibre body panels and be hand-built in the same dedicated clean-room production facility used to make the Aston Martin One-77.
Aston Martin Design Director Marek Reichman said: “The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.
“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”