Peugeot is extending its Just Add Fuel finance initiative to 18-year-old drivers of its 208 and 2008.
The expansion is due to the success the scheme has enjoyed since 2010, when applied to the 108 for drivers aged 21 and over.
Just Add Fuel, which is now available in Northern Ireland, is a fixed monthly payment that covers all motoring costs, including insurance, for a three-year period.
This means that there is no need to separately budget for servicing, car tax, and roadside assistance costs.
Essentially, the only cost the driver has to worry about is just adding petrol or diesel to the tank.
The scheme is able to operate due to the addition of a plug-in telematics device. Thanks to satellite tracking, this monitors the vehicle’s speed, acceleration, deceleration and lateral G-forces, which are then used to assess the driver’s driving style and rate each journey made on a scale from 1–100.
This data is monitored by the insurance company and, based on the findings, they can warn the driver about his/her driving behaviour and may even cancel the insurance policy if drivers fail to heed the warnings.
Since its launch six years ago, some 30,000 UK drivers have brought Peugeot 108s with this policy attached and Peugeot is hoping that by extending it to other popular models in its line-up, and lowering the age range, it will be able to make expand the scheme still further.
Mark Pickles, Peugeot UK Marketing Director, commented: “Just Add Fuel is recognised as the most significant innovation in vehicle retailing for many years. Our dealers have experienced an increase in retail sales to adults over 18 years of age since the launch of our new telematics product.”