Porsche Hugo Boss

Porsche partners with Hugo Boss to make race teams stylish

Porsche Hugo Boss fashion

Porsche is collaborating with fashion brand Hugo Boss on clothes for its motorsport teams. Pit and workshop crews for the German marque will be getting a dose of sharp-suited style – not least when Porsche enters Formula E in December next year.

The partnership extends beyond motorsport, too. We can all get “Porsche x BOSS” on our backs if we pay a visit to a Boss store. The new collection is available from March 2019, both on the high street and Hugo Boss website.

“Formula E is a highly attractive race series,” said Oliver Blume, Chairman of the Executive Board of Porsche AG.

“We are looking forward to our debut in the series in the 2019/2020 season. The renowned fashion company Hugo Boss is a perfect partner for us as the team outfitter.”

Next up, Halfords decks out employees in Armani…

Read more: