Hyundai launches Amazon digital showroom

Prime location: Hyundai brings digital showroom to Amazon.com

Hyundai launches Amazon digital showroom

Forget overindulging on Prime Day, as Amazon has created the potential to spend even more money through a new partnership with Hyundai.

As the traditional relationship between car dealer and customer continues to evolve, Hyundai has picked Amazon to host a special digital showroom to attract a wide array of customers.

Amazon Vehicles allows consumers to find specifications on a wide array of cars and trucks, whilst also reading reviews from current owners. Suggested pricing is also included, but there is no option to add a new Kona or Sonata to you basket just yet.

The new online emporium aims to give interested buyers more details about the cars offered by Hyundai, and also arrange a test drive of their desired car through the Amazon website. Such test drives are advertised as being on the terms of the consumer, rather than the dealership.

Interested buyers can specify exactly when and where they want to test a Hyundai. This includes having the car delivered to their home, place of work, or even a ‘favorite coffee shop’ according to the Korean brand.

Launching the Amazon.com showroom is part of Hyundai’s wider Shopper Assurance conveniences. These include the ability to get accurate finance payment information online, request trade-in valuations, and apply for credit without leaving the comfort of home.

Although offered by selected dealers at present, Hyundai has plans to expand the Shopper Assurance scheme nationwide.

This collaboration between Hyundai and Amazon is not the first time the brands have come together. In 2016, ‘Prime Now, Drive Now’ allowed customers in the Los Angeles area the option to arrange test drives using Amazon Prime –  a move since copied by other car companies.

Hyundai also offers the chance to connect cars equipped with Blue Link to Amazon’s Alexa service. Owners can use Alexa to lock and unlock their vehicle, adjust climate control settings, or enable charging of plug-in electric and hybrid models.

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